Update—The huge outcry on social media decisively shut down Disney Corp’s insensitive attempt to own a sacred part of our culture. They just announced that they will desist from perusing the matter:
“As we have previously announced, Disney-Pixar is developing an animated feature inspired by the Mexican holiday Día de los Muertos. Disney’s trademark filing was intended to protect any potential title for our film and related activities. It has since been determined that the title of the film will change and therefore we are withdrawing our trademark filing.”
We will not stand for this, Disney! You’ve done enough damage to indigenous culture through your ridiculous, un-factual, and un-historical cartoons. Not this time! — tlakatekatl
Every year, the 1st and 2nd of November, Mexico shuts down to celebrate “Día de los Muertos,” a holiday to honor, pray for and remember friends and family members who have died. People build altars using sugar skulls, marigolds, and anything that the departed liked and visit their graves with these as gifts.
Celebrating the deaths of ancestors apparently has appealed a lot to Disney, who now wants to trademark “Día de los Muertos” because it has been selected as the topic of an upcoming film from Pixar Animation Studios.